SLAPPPPPP

• Milgram's original experiment had a 65% obedience rate- the amount of people who went all the way up to 450V.
• Support of others

  When confederates refused at 150V and 210V respectively, obedience dropped to 10%.
• Legitimacy of context

  Originally conducted in prestigious university Yale. However, in a run-down office block, obedience dropped to 47.5%.
• Authority figure

  Mr Williams was originally clad in a lab coat. However, with an ordinary citizen, obedience dropped to 20%.
• Proximity of authority figure

  When instructions were given over the telephone in a different room, obedience dropped to 20.5%
• Proximity of victim / consequence

  When Mr Wallace was in the same room, obedience dropped to 40%.

  When participants were told to force his hand onto the shock plate, obedience dropped to 30%.
• Personal responsibility

  When participants worked with someone else who administer the shock instead of them, obedience rose to 90%!