Propaganda Techniques

• Propaganda is the spreading of information that aims to convince the public to react or to take action.
• Bandwagon is a propaganda technique that urges people to believe everyone is buying it; therefore, you should do the same.
• Testimonial is a propaganda technique in which a celebrity or influential politician endorses a product and services.
• Transfer is a propaganda technique in which an advertiser tries to link or associate the good qualities of the endorser to the product or service he is endorsing. Moreover, it turns out that both the model and the product share positive attributes or qualities that convince the buyers.
• Card stacking is a propaganda technique that often shows the good or the positive qualities of any promoted product over the other. It uses promos like “More and Improved”.
• Glittering Generalities is a propaganda technique whom propagandists use words or phrases filled with praises to influence the audience. “World-class food” and “No. 1 leading brand” are examples.
• Name-calling is a propaganda technique that links a product or a person to a negative symbol that creates negative opinions against the rival product.
• Plain folks is a form of propaganda technique that uses ordinary people as endorsers of products to understand and emphathize with common peoples feelings and situations.
• Propaganda Techniques are the different methods or styles used in advertisements to promote products or services.