Elements of promotional mix

• 1. Advertising- persuasive and convincing
• The elements of promotional mix include advertising, personal selling, publicity, public relations, and sales promotion
• Personal selling- direct contact
• Publicity- non-paid and non-personal communication of information about the product
• Public relations- for building goodwill
• Sales promotion-to increase sales by offering discounts or giving vouchers
• Merchandising- planning for the right product, right time, right market and right price