audience

• hosts of NewsBeat are primarily young so that they are relatable to their young adult target audience
• News is presented in a chunked, easy to understand way
• Some focus on celebrity-based content in order to provide entertainment
• many news stories are about issues that affect young people to provide relatability
• Young active audiences are offered opportunities to get involved
• Some listeners complain on social media that NewsBeat has 'dumbed down' important stories
• Some listeners think that the BBC/NewsBeat has different political values to them
• Newsbeat bulletins are very short at a length of 2-3 minutes on average, engaging those with short attention spans
• a global version of newsbeat has been created focusing on stories from African countries in particular, perhaps to draw in a more global diverse audiences
• Newsbeat staff are mostly in their 20s and 30s to help them to create content that will engage young people
• Fewer young people listen to radio than in the past so NewsBeat is the BBC's attempt to engage and maintain more young listeners for the future.