Reception theory

• Newsbeat delivers its reports and stories with a very distinct style. The producers hope to appeal to their listeners by framing the content through an informal tone, quick overviews, upbeat links, and audience participation. However, we may not interpret the message in the way the producers originally intended.
• The preferred reading- The NewsBeat producers hope their short-form news stories will engage their audience and keep them up to date about the latest events around the world
• The negotiated reading- Some listeners might appreciate the snackable content but will then turn to other sources for the stories behind the headlines.
• Oppositional reading- other listeners will simply reject the encoded message and construct their own meanings, perhaps the news stories are irrelevant to their own situations- the listeners may even tune into another radio station if they just want to hear music
• There are many factors that influence our position to the programme, such as age, values, ideology and geography or even our mood, importantly, we do not always react in the way the producers intended us to