Where there are a large number of buyers and sellers who are relatively small and act independently, selling non-homogenous goods.
What is monopolistic competition?
Market structure in the middle of perfect competition and monopoly.
Shares characteristics with monopoly and perfect competition
Is monopolistic competition productively efficient?
No
A firm wouldn‘t operate wher AC = MC in the short or long run
is monopolistic competition allocatively efficient?
No
Doesn’t operate where Price = MC in the long or short run
Is monopolistic competition X-efficient?
Not in the short run as it doesn’t have to operate on the AC curve.
Yes in the long run as they will have to work on the AC curve
Is monopolistic competition dynamically efficient?
No as there are no supernormal profits in the long run
What are advantages of monopolistic competition?
Greater consumer choice than a monopoly
due to differentiation
Incentive to innovate
Greater competition
due to low barriers to entry
Product service and quality
what are disadvantages with monopolistic competition?
Lack of economies of scale
leading to higher prices
X-inefficient
excessive advertising may be seen as a waste
Not productively or allocatively efficient in the short or long run
don’t produce enough output to reduce LRAC and don’t produce at an output where price equals marginal cost
Higher prices may be charged than under perfect competiton
What is the difference between monopolistic competition and monopoly/oligopoly?
Barriers to entry
In the long run firms in monopolistic competition onky make normal profits
what is the difference between monopolistic competition and perfect competition?
In monopolistic competition firms produce differentiated products and so have inelastic demand while perfect competition has a perfectly elastic demand curve
Characteristics of monopolistic competition
Many firms
Differentiated products
Few barriers to entry and exit
Price make (downward sloping demand curve)
Profit maximiser
Heavy expenditure on advertising and branding
no dominant firm
Diagram illustrating equilibrium price and output for a firm in short run monopolistic competition
Diagram illustrating equilibrium price and output for a firm in long run monopolistic competition
Productive efficiency under monopolistic competiton
productive efficiency is to operate at the lowest average cost and the point where MC intersects the AC curve
Not productively efficient
Saturation of the market may lead to businesses being unable to fully exploit economies pof scale
causing average cost to be higher
Allocative efficiency under monopolistic competition
Concerns the optimal distribution of resources. when price is equal to marginal cost