MICE Quiz 1

• The demand for more facilities and services in turn creates a greater need for professionally trained workforce in the various skills and knowledge needed in planning and managing MICE.
• MICE stands for Meetings, Incentive Travel, Conventions and Exhibitions/Events, an increasingly sought-after and competitive high-yield tourism segment.
• MICE offers the destination an opportunity to upgrade infrastructure and facilities.
• Enhancing destination image perceptions is a major consideration in attracting regional and global travelers and investment.
• Business tourism or executive travel is a sector within the hospitality industry aimed at assembling groups of people within a common venue or setting for a common purpose or set of objectives.
• Meetings can be a standalone event or form part of the convention or exhibition programme.
• Meetings have been taking place since ancient times and the term “conventiculum” was used to mean ‘a coming together, an assembly or a place of meeting’.
• Symposium is a formal meeting, normally scientific in nature, where presentations are delivered through a panel of experts or individual invited guest speakers.
• Seminars involve greater delegate participation and discussion, generally implying a smaller meeting where knowledge can be transferred.
• Workshops comprise a large degree of small-group interaction and sharing of knowledge, skills and experience, with a facilitator to guide through specific problems and issues perhaps connected to a conference theme.
• Forum is where a moderator and a panel of experts, perhaps with opposing views, discuss and debate on a particular problem or issue, with the panel usually comprising about 2 or 4 experts to allow adequate viewpoints within certain time constraints.
• Retreat is a gathering of a small group of participants, usually in a remote location, intended as a getaway with no distractions so that participants can focus on a particular issue.
• Clinics offer specific training on a particular issue to the small group.
• Incentive travel is a travel reward program sponsored by a company either fully or partially as a motivational tool to recognize leading company producers and achievers, and should not be an ‘off-the-shelf’ or an every-day tour package.
• Conclave is a gathering of a group with shared or special interests, traditionally referring to meetings of a confidential or secret nature with restricted or limited participation, from the Latin for “with key”, referring to a historical practice of sequestering participants.
• Conference is a trade, technical, educational and scientific meeting that can vary in size and frequency, from small gatherings of associations to a large international conference of various organizations, with a greater discussion on developments in the particular industry.
• Summit is a conference or meeting of high leaders usually called to shape a program of action.
• Congress is the term often used similar to ‘conference’, in the USA, the word ‘congress’ has political meaning referring to its Government’s legislative body.
• Convention gatherings can range in size from 200 to 10,000 attendees.
• Commune is an event that brings people together to share and strengthen bonds of friendship and restore relationships.
• Mega Events are expressly targeted at the international tourism market and may be suitably described as “mega” by the virtue of their size in terms of attendance, target market, level of public financial involvement, political effects, extent of television coverage, construction of facilities, and impact on economic and social fabric of the host community.
• Local/Community/Major Events are targeted mainly local audiences and may appeal to local communities or a selected group of people.
• Major Events have a capability to attract a large number of visitors to the locale thus attracting media coverage and have economic benefits.
• Assembly is a general or formal meeting of an organization's membership for the purpose of deciding legislative direction, policy matters, the election of internal committees, approval of the balance sheet, and so on.
• Special Events are defined as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs” according to Dr. Joe Goldblatt, Guru of Events Management.
• According to purpose, events can be classified as Celebration, Commune, Convene, and Commerce.
• Exhibitions focus primarily on business-to-business relationships.
• Economic Significance of MICE/Events is significant as it contributes to the economy through tourism, employment, and business opportunities.
• Events Management is a process.
• Convene is an event that brings people together to share and pass on knowledge among peers and colleagues.
• According to impact, events can leave an impact in the minds of the audience or participants, which may be emotional, spiritual, cultural, social, educational, and economic.
• Fair is defined as occasional meetings of buyers and sellers specifically to trade.
• Hallmark refers to those events that become so identified with the spirit or ethos of a town, city, or region that they become synonymous with the name of the place and gain widespread recognition and awareness.
• Trade show or trade fair is targeted to specific clientele or members of a common or related industry and could be closed to the public completely or initially.
• Event comes from the Latin word “e-venire”, meaning “outcome”, and is commonly understood as an occurrence; something that happens.
• Convention is a formal meeting of representatives of different nations, constituent states, independent organizations, or groups.
• Celebration is an event to honor life-cycle events, religious rituals, commemorative ceremonies, and socio-civic activities.
• Parade is a moving pageant including floats, bands, individual entertainers, and dignitaries.
• Events can be classified according to the purpose, number of participants, frequency, impact, and audience size.
• According to the number of participants, events can range from few participants to a multitude of participants.