marketing strategy

• What is the definition of marketing ?

  The management process of identifying , anticipating and satisfying consumer demands for profit
• What is the definition of marketing strategy?

  The methods used by a business to achieve their marketing strategies
• What is the definition of the Boston matrix?

  A marketing tool which helps managers to plan for a balanced product portfolio
• What is the definition of product portfolio?

  The collection of all the products and services offered by a company