Market share

• What is market share almost always expressed as?

  A percentage
• Market share can be calculated based on overall sales or volume
• Lenovo had 20% of the global PC market in 2015.
• Match the PC manufacturer with its market share in 2015:

  Lenovo ↔️ 20%

  HP ↔️ 18%

  Dell ↔️ 14%

  Apple ↔️ 7%
• Which company has the largest market share in the global carbonated drinks market?

  Coca-Cola
• Coca-Cola has approximately 49% of the global carbonated drinks market in terms of total volume
• Pepsi's market share in the global carbonated drinks market is lower than Coca-Cola's.
• What is the combined market share of Coca-Cola and Pepsi in the global carbonated drinks market?

  70%
• To calculate market share, you first need to find the total size of the market
• Steps to calculate market share:

  1️⃣ Add the sales of all businesses to find the total market size

  2️⃣ Calculate the market share of each business using the formula

  3️⃣ Express the market share as a percentage
• What is the formula for calculating market share?

  $\frac{\text{Business Sales}}{\text{Overall Market Sales}} \times 100$
• If a business has sales of 250,000 in a market worth 2 million, its market share is 12.5%
• Market share is a key indicator of the competitive strength of a business.