Distribution

• What are the seven elements of the extended marketing mix?

  Product, price, promotion, place, physical, process, people
• The decisions around distribution need to be consistent with and integrated with the other elements of the marketing mix
• What is the primary goal of distribution in marketing?

  Making products available to customers
• Effective distribution ensures products are available in the right quantities to satisfy demand.
• Technology is increasingly changing the way distribution is organized
• What is a distribution channel?

  The flow of products to customers
• Every intermediary in a distribution channel takes a share of the profits.
• Match the distribution channel stage with its role:

  Producer ↔️ Creates the product

  Wholesaler ↔️ Buys in bulk from producer

  Retailer ↔️ Sells directly to consumer

  Customer ↔️ Purchases the product
• What is the direct distribution model?

  Producer sells directly to customer
• A retailer takes stock of products and sells directly to the consumer
• Multi-channel distribution involves using more than one type of distribution arrangement.