Design mix

• A product is anything capable of satisfying customer needs
• The design mix consists of three elements: function, aesthetics, and economic manufacture
• What is the primary focus of the function element in the design mix?

  What the product does
• The reliability of a product is a key consideration under the function element of the design mix.
• Aesthetics is a subjective element of the design mix
• Why is aesthetics important in the design mix?

  Differentiation from competitors
• Economic manufacture ensures that a product can be made profitably
• Economic manufacture focuses on adding value to the product during the transformation process
• What is an example of a product that emphasizes function in its design mix?

  Stapler
• Products emphasizing function often have longer product life cycles
• Functional products typically require more promotional costs than aesthetic products

  False
• What is a key consideration for functional products to ensure economic manufacture?

  Efficient production
• The iPhone 13 is an example of a product that emphasizes aesthetics
• Products emphasizing aesthetics can often be sold at a premium price
• What is a potential consequence of emphasizing aesthetics in product design?

  Shorter product life cycle
• To sustain high added value in aesthetic products, businesses must promote the brand