Online retailing

• What is online retailing often synonymous with?

  E-commerce
• Online retailing is a form of commerce where businesses and consumers buy goods and services using web-based technology
• Online retailing is considered part of distribution channels.
• Describe the process of online retailing from a customer's perspective.

  1️⃣ Searching for products

  2️⃣ Selecting products based on information

  3️⃣ Making decisions remotely
• What percentage of retail sales in the UK did online retailing account for in 2014-2015?

  10-12%
• In 2021, online retail transactions in the UK amounted to £129 billion
• The COVID-19 pandemic led to a significant increase in online retail sales in 2020.
• What is the forecast percentage of retail transactions in the UK conducted online in 2022?

  37-38%
• Match the advantages of online retailing for customers with their descriptions:

  Greater product information ↔️ Detailed descriptions and reviews

  Easy price comparison ↔️ Finding the best deals

  Wider choice of sellers ↔️ Access to multiple retailers
• For businesses, online retailing opens up a domestic and international market.
• Online retailing typically results in lower fixed costs compared to physical stores.
• What is a major disadvantage of online retailing for customers?

  Data privacy concerns
• High product returns are a significant issue in the fashion industry.
• Online retailing increases competition among businesses.
• What is omni-channel retailing designed to connect?

  All customer touchpoints
• In omni-channel retailing, a customer might research online and purchase in a physical store.
• Omni-channel retailing aims to provide a seamless customer journey across all platforms.