Interpretivism

• What is qualitative data?

  Non-numerical data that can capture the meanings and feelings that individuals/groups have.
• What does verstehen mean?

  Empathy
• Why is verstehen important?

  Helps to understand the WHY ➡️ higher validity
• What is subjectivity?

  When personal beliefs/opinions influence research
• What is validity?

  The extent to which research findings reflect the true nature of what is being studied
• What is ethnography?

  • Qualitative research method
  • Long-term
  • Follows individuals in their natural habitat to gain a deep understanding of their experiences
• What is rapport and why is it beneficial?

  • Rapport is the +ve relationship built between researcher and participant
  • Easier for participants to open up ➡️ higher validity
  • Easier to understand the meanings