Data visualization is the visual representation and presentation of data to facilitate understanding.
Data consists of amounts and names, mostly text, numbers, or both.
Data assets can be in media forms such as images, audio, and video.
Without visualization, the value of data can be unfulfilled.
It is difficult to make broad observations of data without proper visualization.
Visual representation is the quintessential activity of data visualization.
Decisions on how to portray data visually should be made to make it understandable for end users.
The right chart should be selected to show the features of data that are most relevant.
Building blocks of charts include marks, which are points, lines, or shapes used to represent items of data.
Marks represent the thing the value is about, not the value itself.
Attributes (channels) are visual variations of marks to represent values associated with each.
Consuming data in chart forms allows users to process clusters of multiple data points simultaneously, such as slopes and gaps.
Making observations of collectivepatterns becomes more precise with charting data.
Charting data helps to see different features of the data rather than using a table.
Presentation in data visualization concerns all other design decisions that make up the full anatomy of any visualization.
Design decisions in presentation include design choices, annotation, title, color legend, x and y axis scales, interactivity, color usage, and composition of work.
Small design decisions in visualization make a big impact.
Divide design concerns into separate layers in data visualization.
ThreePhases of Understanding in data visualization are perceiving, interpreting, and comprehending.