Industry media

• The newspaper is dominated by a small number of powerful companies
• The concentrated ownership of the model of the newspaper industry means that audiences receive a narrow range of viewpoints
• Maximise audiences and minimise risks
• Being horizontally or vertically integrated
• Horizontal integration=when they buy out other companies that do the same thing. Same part of the production process
• Horizontal and vertical integration means companies have loads of power and resources
• Work across a variety of media platfotms and products
• Focus on popular/genres/stars
• Control release schedule
• Release all of their product at once
• Release at in certain platforms so it is more rare
• Detailed marketing campaign
• Media industries are all about profit and power
• Concentrated ownership results in lack of choice. Lots of the same product
• Independent diverse ownership results in more choice, creativity and diversity of products