Industry media

    Cards (15)

    • The newspaper is dominated by a small number of powerful companies
    • The concentrated ownership of the model of the newspaper industry means that audiences receive a narrow range of viewpoints
    • Maximise audiences and minimise risks
    • Being horizontally or vertically integrated
    • Horizontal integration=when they buy out other companies that do the same thing. Same part of the production process
    • Horizontal and vertical integration means companies have loads of power and resources
    • Work across a variety of media platfotms and products
    • Focus on popular/genres/stars
    • Control release schedule
    • Release all of their product at once
    • Release at in certain platforms so it is more rare
    • Detailed marketing campaign
    • Media industries are all about profit and power
    • Concentrated ownership results in lack of choice. Lots of the same product
    • Independent diverse ownership results in more choice, creativity and diversity of products