interviews

• What is an interview?

  A "live" encounter where the researchers ask questions verbally
• How can interviews be conducted?

  Face to face, over the telephone or via a computer using a webcam
• What is a structured interview?

  Involves identical questions being read to participants
• What is a unstructured interview?

  An informal discussion on a particular topic. Interviewers can explore interesting answers by asking follow up questions
• What is a strength of structured interviews?

  Easier to replicate and check the reliability of the findings
• Why are structured interviews easy to replicate?

  Questions are written in advance & all participants are given the same set of questions
• What is a strength of unstructured interviews?

  Much more likely to gain insight into the interviewee
• Why are unstructured interviews much more likely to gain insight into the interviewee?

  An unstructured interview does not need to follow pre-set questions and therefore has much more flexibility
• What is a weakness of all types of interview?

  Social desirability bias