Lesson Logo

• A logo is a symbol made up of text and images that identifies a business.
• A good logo shows what a company does and what the brand values.
• A logo makes you stand out from the competition.
• A logo identifies key information about your business.
• A logo builds brand recognition.
• Typography, imagery, color, context, and static or dynamic context are elements of a logo.
• Wordmarks/logotypes are a type of logo that consist of the company’s name, written in a certain typeface.
• Letterforms are one-letter logos that only include the first letter of the company’s name.
• Lettermarks (a.k.a. monogram logos) are typography logos that are made up of the brand’s initials.
• Logo symbols (a.k.a. brand marks or pictorial marks) are graphic icons, symbols, or images that reflect the brand’s identity or activity.
• Abstract logo marks are image-based logos that use abstract forms to reflect a company’s branding.
• Mascot logos consist of illustrated characters that act as visual representations or “ambassadors” for a brand.
• Emblems, also known as badge logos, are typically reminiscent of crests and combine text and symbolic imagery to form ornate designs with a traditional feel.
• Combination marks are a type of logo that combine images with words.
• Dynamic marks are logos that can take on many forms.