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A-level Psychology
Data Analysis
Thematic Analysis
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Cards (12)
What is thematic analysis an alternative to?
Content analysis
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What is the first step in thematic analysis?
Transcribe
data where necessary
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What does transcribing data involve?
Listening and writing down
spoken
words
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Why does a researcher read the data repeatedly?
To identify
trends/themes
in the
meaning
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What happens to the themes identified in thematic analysis?
They are re-analysed and given
shorthand codes
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How does a researcher annotate the transcript?
By adding identified
shorthand codes
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How can identified themes be used in research?
To support or challenge existing
theories
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What shorthand codes might be used for themes about teachers?
Teacher positive
(TP) and
teacher negative
(TN)
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What is one strength of thematic analysis?
High
ecological validity
from real materials
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What is one weakness of thematic analysis?
It is
unscientific
and open to
bias
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How can researcher bias affect thematic analysis?
It may influence
theme creation
outcomes
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How does the subjective nature of thematic analysis impact research?
It can lead to
biased
theme identification
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