Ethos,Pathos and Logos

• What is ethos primarily concerned with?

  Trust and credibility
• What is pathos aimed at evoking in an audience?

  Emotions
• What is logos centered around?

  Logic and reasoning
• What are ethos, pathos, and logos collectively known as?

  Persuasion strategies
• Why do people trust doctors when they give health advice?

  Reputation for knowledge
• What is the primary goal of logos in persuasion?

  To use logic
• What is an example of ethos in action?

  Doctor giving health advice
• What happens if you ignore audience values when using persuasion?

  Rejection and disconnection