The Marketing Mix

• A business must ensure its products and services are profitable as any cost implications will directly affect its pricing strategy
• If a business changes its design and features then it might be able to charge a premium price
• Promotional requirements may determine a business' location
• An e-tailing distribution method, the business must design a product that can be easy to post and deliver
• A competitive advantage must be sustainable and difficult for rivals to replicate

  • a strong brand image takes a long time to establish but makes it difficult for competitors to copy