what psychological research has shown about short-term memory according to the multi store model of memory.
Capacity is thought to be 7 items plus or minus 2 items (between 5 and 9).
Capacity can be increased by chunking items together to reduce the number of separate items overall
Duration is thought to be approximately 18-30 seconds.
Duration can be extended by verbal rehearsal ie information can be maintained in the rehearsal loop
Coding is acoustic, sound based, phonological, auditory.
Causes confusion where material sounds the same