Save
business paper 1
marketing mix
Save
Share
Learn
Content
Leaderboard
Learn
Created by
slay slay
Visit profile
Cards (4)
product portfolio is a
range
of
products
a business produces
product portfolio enables businesses to :
spread
risk
of
product
failure
spread
fixed
costs
benefit
from
EOS
allows
targeting
of more
markets
unique selling point
is something
distinctive
about
design
of a
product
product breadth is
number of products
a business sells if it
increases
number of
repeats sales
also
increases