Attractiveness of International Markets

• What are the key factors that influence the attractiveness of an international market?

  • GDP growth and income levels
  • Exchange rates stability
  • Infrastructure quality
  • Market's competitiveness - Porter's five forces
• Why is GDP growth and income levels a factor of choosing an international market?

  • A higher income means more demand for goods and services
  • Strong GDP growth indicates rising consumer spending
• Why is the stability of exchange rates a factor to choosing an international market?

  Fluctuating currencies may reduce profits or make pricing difficult
• Why is infrastructure quality a factor to choosing an international market?

  Transport, logistics and digital networks are all crucial for supply chains which is especially important for a just-in-time lean production method