Operational marketing

• Businesses set operational objectives related to costs, air quality, dependability, capacity utilization, and impact on the environment.
• Costs are a crucial aspect of operational objectives, with businesses aiming to minimize unit costs and fixed costs.
• Air quality is a significant aspect of operational objectives, with businesses aiming to minimize defective output, maintain high quality standards, and ensure flexibility in operations.
• Dependability in operations is about ensuring that operations can be relied upon, with businesses aiming to minimize downtime, maintenance and repair costs, and maximize their reputation for quality.
• Capacity utilization is a measure of flexibility, indicating to what extent potential output is being used at a particular moment or over a particular period.