Boston matrix

• What are the 4 symbols of the Boston matrix?

  Star

  Question mark

  Cash cows

  Dog
• What do businesses use Boston matrix for?

  Analysing product portfolio decisions
• Give 2 uses of Boston matrix?

  Good starting point to decide future strategy and budgets

  Helps monitor product performance and market dynamics
• Give 2 limitations of Boston matrix?

  High market share does not always lead to high profits - high costs also involved

  products may not be low or high market share - could be medium