Social learning theory

• social learning theory rests on the idea of observational learning.
• learning occurs through the observation and imitation of behaviour performed by a role model
• social learning theory recognises the importance of cognitive processes like mediational processes, unlike behaviourism.
• what are the four mediational processes?

  attention, retention, reproduction, and motivation
• if the observed behaviour is rewarded, imitation is more likely.
• learning from the observation of others is what Bandura called vicarious reinforcement.
• motivation is the will the perform, the behaviour- often determined if the behaviour is rewarded or punished.
• model:

  individual who's behaviour is observed by another
• identification


  an individual who the observer identifies with
• identification involves associating i=with the qualities, characteristics and views of the role model.
• Badura aimed to investigate whether aggression can be learnt through social learning theory.