[11] PR1 - C, S, W, K and Importance of Qualitative Research

• Characteristic - distinguishing trait, quality or property
• Strength - strong attribute or inherent asset
• Weakness - quality or state of being weak
• Kind - group united by common traits
• Importance - implies significant worth of something
• 3 Key Elements of Qualitative Research

  • Research Design
  • Data Collection Procedure
  • Data Analysis
• Characteristics of Qualitative Research

  • naturalistic
  • purposeful
  • detailed
  • requires engagement and neutrality
  • follows an inductive procedure
  • viewed in a holistic perspective
• Kinds of Qualitative Research

  • Phenomenological
  • Ethnography
  • Grounded Theory
  • Case Study
  • Narrative
• Phenomenological - focuses on subjective lived experiences of the participants; interview is the common instrument; 5-25
• Ethnography - writing about people groups; holistic in nature; researcher immerses himself in the target participants' environment; observation, along with the use of interviews and survey
• Grounded Theory - intends to explain a phenomenon by developing a theory; provides explanation and theory behind lived experiences; interview and supporting documents are the commonly used data collection instrument; 20-30
• Data Saturation - you achieve the satisfaction and maximum amount
• Case Study - allows researcher to have an intensive analysis of the phenomenon; in-depth examination through interviews, observation, and documentation
• Case - could be either occupational or cultural group of any entity that possesses different elements
• Case Study - shaped by the researcher's capacity to understand the relationship of the phenomenon with its natural and wider environment
• Narrative - life accounts of individuals based on their personal experiences are typically obtained and analyzed; focuses on nature of the story told by the participants; autobiographies and biographies
• Qualitative Research across Fields

  1. Humanities and Social Inquiry
  2. Culture and Arts
  3. Information and Communication Technology
  4. Sports
  5. Agriculture and Fisheries
  6. Science and Health
  7. Business
• Humanities and Social Inquiry - helps understand the behavior and experiences of other people; education, human actions and experiences
• Culture and Arts - helps better understand people's culture; helps propagation and preservation (studies dealing with culture and arts)
• Information and Communication Technology - can help better understand how technology can supplement human communication and interactions
• Sports - can help understand the problems of athletes and the challenges in implementing sports to contribute to their effective creation and implementation; can help find out how crucial physical activity are in making citizens active and healthy
• Agriculture and Fisheries - gives information on the beliefs of farmers, their practices, and the challenges they experience; you can use this information to identify ways to increase food production
• Science and Health - helps improve technology and medical services; can help in generating science and technology related issues
• Business - to explore attitudes and experiences of people in companies and customers of businesses; can help analyze human relations in the workplace processes in a company, customer satisfaction, and sales and marketing activities