Applied tools and technology

• The benefit of SMS is that all phones already have text messaging on board. That means users don’t have to download your app. However, texts are often considered more intrusive and more obnoxious than other mobile channels. 
• push notifications are less intrusive since potential customers are given a chance to opt-out in their phone settings. With push notifications, your potential customers can get your marketing messages without even accessing the app
• In-app messages guide your users within the app. They can, however, also be seen as obnoxious advertisements if they are overused not used properly.
• Average Daily Rate is one of the primary parameters of a hotel’s income. It is the revenue generated by the income from hotel rooms sold, divided by the total number of rooms sold.
• Allocation As the name suggests, it refers to ‘allocation of rooms’ (e.g a conference or event may have an allocation of rooms at an agreed rate)
• Alternative Availability When a particular requested property is unavailable for sale, other available properties are displayed which is termed as Alternative Availability.
• Average Room Rate is the total room revenues divided by the number of rooms occupied, excluding any rooms offered as complimentary
• Chatbots A Chat what?! Also known as a chatterbot, talkbot, an artificial intelligence conversational entity, a chatbot is a service that mimics human behavior.
• Content Management System keeps your hotel website upto date. Its main function is to keep track of contracts and agreements.
• Customer Relationship Management is automated communications (pre and post stay) for guests along with loyalty programmes.
• Free Independent Traveler or Frequent Individual Traveler are individual tourists travelling independently, designing their own itinerary and making their own travel arrangements without being part of any group or imposed schedule.
• Global Distribution System is a large computer network that passes inventory and rates for hotels to travel agents and travel sites (or what we know as OTAs).
• It is a KPI (Key Performance Indicator) which refers to the hotel’s profits after subtracting all of their operating expenses. Gross Operating Profit illustrates the level of operational profitability of a hotel. In simple terms — gross revenue minus expenses.
• An abbreviation for Gross Operating Profit Per Available Room is another key performance indicator for the hotel which aids hoteliers in analyzing the results of cost-saving measures.
• The Internet Distribution System offers technology that lets travelers research, plan and book their travel needs from a wide selection of partners and agencies.
• Loyalty Programme A rewards programme for the regulars. For instance, vouchers, room upgrades etc.
• Manager on Duty, the ‘main’ guy looking after the smooth running of the hotel operations.
• The relationship between a hotel and Online Travel Agencies is much debated. Are OTAs and hotels friends, enemies, or frenemies?
• Pax In a hotel it refers to “No. of Guests”. You might come across terms such as 1000 Pax Wedding, 20 Pax Restaurant Reservation,
• Property Management System is essentially a software that manages the operating activities of the hotel and oversees and coordinates the relationship with the customer and services.
• PRPN Per Room, Per Night. Well, this one was easy!
• Rack Rate This one’s a big one. Let us admit it, every hotel sets its own rates and its own rules to add discounts on those rates.
• Revenue Per Available Room is the total cost of the guest room divided by the number of available rooms in the hotel. Quick Tip! RevPAR is affected by the number of vacant rooms,
• Yield Management or Revenue Management Often, a hotel has to raise or lower prices based on demand.
• Mobile Marketing Tools - the best way to reach your potential customers’ is through
• With email tracking tools, you can send content to your audience to lure them back to your store, guide them towards a purchase or build client relationships.
• Content Management System

  With the rise of online shopping the decline of brick-and-mortar retail, your business can’t survive without a web presence.
• Social Media Management Tool

  But having an online presence doesn’t only mean having a website. You also need a strong social media presence
• Hiring Software

  When you’re starting a business, you have to hire people to take on specific tasks. Before you hire them, though, you would have to conduct the necessary background checks to ensure that they will not be a liability to the company.
• Timesheet App

  Time is literally gold in any business. If you’re a day late delivering your products to your customers, you lose money.
• Accounting Software

  Businesses are all about profit. To track this effectively, you need to monitor your outgoing costs, in addition to your gross profits.
• Task Management Software

  If your business is just starting, and you’re doing all the tasks yourself, it might be fairly easy to remember who’s doing what. But when your business expands and you have people working for you, you need a tool that allows you to determine which task was assigned to whom. 
• Team Chat App

  When you run a business, you naturally need to communicate with your employees. 
• File-sharing Tools

  Running a successful business means ensuring your staff have the resources they need. There will be times you will need to share relevant files with your employees.
• Social Listening Tools:

  These tools allow you to monitor conversations through flagging certain keywords, hashtags, or brand mentions online.
• Analytical Tools:

  One tool in your marketing toolbox is your hotel website. To figure out how well this marketing tool is performing for you and your property, you can use Google Analytics.
• Survey Tools:

  a great way to get honest and quick customer feedback and conduct market research.
• Task Management Tools:

  You can track each project milestone, add comments, attach important files, and see what other work is still left to be done in the project
• Channel Management Tools:

  Channel managers oversee all distribution channels, continuously updating the number of available rooms on across all of them.
• Online Travel Aggregators:

  The idea is brilliant – showing all of the offers from each city in one, easily accessible place