How valid are Baudrillard's ideas

• helps us understand the EFFECTS and PRODUCTION of the media
• hyperrealities especially score are leading to heteronormative gender representations, sephora hyperreality- men and trans people, are not real life version, positive playful world of sephora, causes a myth and reps to change
• against- hyperreality could ignore rise of active audiences and media literacy, 1980s theory so may be dated, shows how active audiences can now compile their own messages from media, End of Aud- Clay Shirky, would disagree with Baudrillard
• Score- satire/parody of patriarchal colonialist times, audiences very aware that it is simulation and therefore we do not believe in that reality, with the hyperreality is occurring,