BBTL exp how low bud Brit films are m and d to global aud

Cards (5)

  • how is it marketed and distributed to global audiences?
  • They lost money in distribution process as they had to pay e1, as they are not vertically integrated and bend it networks do not have their own distribution companies
  • levantine helped with films funding,
  • stuck to traditional marketing methods to reach global audiences, youtube trailers etc, toured film fests too long,
  • got warner bros subsid involved and new line to get into cinemas, changed the name of movie to appeal to an american audience- 'the music of my life'