how valid is Levi Strauss that myths com via bin-ops

• valid- if it is accepted and not rejected like a parody, score= targets men, shows women underdressed, 'get what you've always wanted', strong hunter man higher up than women with phallic image, binary opp of women, high position- top of patriarchy, shows a difference between men and women's power in society,
• rejection- score can be read as a parody
• men and women are shown as more similar than score would have us believe in the sephora ad, we are clever enough as humans that we can go against myth to counter binary oppositions,
• old vs new, black vs white- sephora
• Media has replaced religion as a meaning maker, we learn about the world from media- barthes,
• man being on top defeating predator is an archetypal character therefore is a myth- not just strauss, but barthes,
• Baudrillard hyperreality- can become myth