7.4C Global cultural influence

• • Western TNCs were globally dominant until recently
  • Of the ten best known global brands seven are from the USA
  • This increased the spread of Western culture - the ideas, customs, and social behaviour of western society
• This 'westernisation' is important in the dominance of western powers, it is linked to:  

  • Economic influence 
  • Technology
• This is a soft power and has led to countries around the world adopting western culture and values including:

  • Freedom of speech
  • Dress and music
  • Food - the spread of fast food outlets McDonalds, Starbucks and KFC
  • Use and importance of technology
  • Democracy