Explanations for conformity

• What is informational social influence?

  going along with the majority through acceptance of new information

  occurs because of a desire to be right

  occurs in difficult situations

  conforming for cognitive reasons

  leads to internalisation

  a permanent change in behaviour
• What is normative social influence?

  Based on a desire to be liked and not be rejected

  Occurs for approval from other members of the group

  Doesn't lead to a person changing their personal opinions