Aim: To investigate whether a fear response could be learned through classical conditioning in humans.
Method: Their participant was an 11-month-old (Little Albert).
Before the experiment, Watson and Rayner noted that Albert showed no response to various objects, in particular, a white rat.
To examine whether they could induce a fear response, Watson and Rayner struck a metal bar with a hammer every time Albert reached for the rat.
They did these three times.
Results: Thereafter, whenever they showed Albert the rat without the sound, he began to cry.
Conclusion: This experiment showed that a fear response can be induced through the process of classical conditioning in humans.
Little Albert also developed a fear of similar objects, including a White Santa Claus Beard.
The experiment revealed Albert had generalised his fear to other white furry objects.