Authority a person of distinction says something is true.
ex. the president, influencers
Intuition sudden insights or ideas.
ex. gut feeling
rationalism the defense mechanisms
ex. sour-graping & sweet-lemoning
scientific method uses objectiveassessments to dermine truth
collecting and analyzing numerical data in large quantities, to infer proportions (statistics)
the complete set of individuals, objects, or scores
population
may have different values atdifferent times
variable
subset of the population ex. 364 office workers
sample
what type of variable is manipulated by the investigator (cause)
independent variable
what type of variable measured to determine the effect
dependent variable
what type of variable where we didnt know it could be there, uncontrollable ex. pagod ng respondents
confoundingvariable
what type of variable is controllable to prevent factors from influencing the results ex. control for time frame
extraneous variable
what type of variable explains the process why two variables are related ex. john and peter are friends because of lloyd
mediating variable
what type of variable increases/decreases a variable, affects the stregth and direction of that relationship
moderating variable
in this kind of study, no variables are manipulated, cannot determine causality
observational study
in this kind of study, variables can bem manipulated and attempts to determine causality (whether a change in one variable causes a change in another variable)
trueexperiment
under observational studies, this aims to get an accuration description of the situation being studies ex. ethnic person in their own hometown
naturalistic observation
under observational study, conducted on samples to estimate population characteristics ex. surveys
parameter estimation
under observational study, the investigator focuses on two or more variables to determine if they are related
correlational study
data is collected on a sample of subjects rather than the entire population ex. fishbowl technique
random sampling
to describe or characterized the obtained data, youre just stating the data
descriptive statistics
uses sample dat to infer characteristics, you may conclude or assume based on the data found
inferential statistics
SPSS
statistical package for the social sciences
SAS
statistical analysis system
what measurement scale, qualitative variables, no magnitude, categories, labels
nominal scales
what measurement scale, no equal intervals, low level of magnitude, rank
ordinal scales
what measurement scale, equal intervals, higher magnitude, NO absolute zero
interval scales
what measurement scale, has all propoerties of interval scales and has an absolute zero
ratio scales
what type of variable, theoretically can have an infinitenumber of values between adjacent units
continuousvariable
what type of variable, has no possible values between adjacent units on the scale