lesson 1- asch

• What is conformity?

  Change in behavior due to group pressure
• How many men were tested in Asch's baseline study?

  123 American men
• What was the procedure in Asch's baseline study?

  Participants matched a line with two others
• What did the results of Asch's study reveal about participants?

  They often agreed with the group's answers
• What variations did Asch conduct in his study?

  • Group size: Increased confederates, raised conformity to 31.5%
  • Unanimity: All confederates gave the same answer, increased conformity
  • Task difficulty: Made lines more similar, increased conformity
• How did increasing group size affect conformity rates in Asch's study?

  Conformity increased until it leveled off
• What effect did unanimity have on conformity in Asch's study?

  Increased conformity when confederates agreed
• How did task difficulty influence conformity in Asch's study?

  Increased difficulty led to higher conformity
• What is a curvilinear relationship in the context of Asch's findings?

  One variable increases until it levels off
• What are the strengths of Asch's research?

  • Support from studies on task difficulty
  • Todd Lucas et al (2006) confirmed harder tasks increase conformity
• What counterargument exists regarding Asch's findings on conformity?

  Conformity is more complex than Asch suggested
• How did Asch's research contribute to our understanding of conformity?

  Increased knowledge of reasons behind conformity
• What ethical concern arose from Asch's study?

  Participants were deceived about confederates
• How was the issue of deception addressed in Asch's study?

  Through debriefing participants after the study
• What are the limitations of Asch's research?

  • Artificial task and situation
  • Demand characteristics may affect responses
  • Findings may not generalize to real-world contexts
• Why might Asch's findings not generalize well?

  All participants were American men
• How might gender differences affect conformity rates?

  Women may conform more due to social concerns
• How do cultural differences affect conformity according to Asch's findings?

  Collectivist cultures have higher conformity rates
• What are the implications of Asch's research on conformity?

  • Understanding social influence in groups
  • Applications in various fields like marketing and psychology
  • Insights into individual and cultural differences in conformity