Interviews and Questionnaire

• What is an interview in social psychology research?

  A method to collect primary data from participants
• What type of data do structured interviews primarily generate?

  Quantitative data
• What is a strength of structured interviews?

  Standardised procedures for consistency
• What is a weakness of structured interviews?

  They lack depth in qualitative information
• How does social desirability affect structured interviews?

  Participants may lie to appear favorable
• What characterizes a semi-structured interview?

  Combination of open and closed questions
• What is a strength of semi-structured interviews?

  They generate both qualitative and quantitative data
• What is a weakness of semi-structured interviews?

  Lack of reliability due to non-standardized questioning
• What defines an unstructured interview?

  Mostly open questions without predetermined questions
• What is a strength of unstructured interviews?

  High internal validity through probing for details
• What is a weakness of unstructured interviews?

  They are time-consuming compared to structured interviews
• What is a questionnaire in social psychology research?

  A self-report technique for beliefs and opinions
• What type of data do open questions in questionnaires generate?

  Qualitative data expressed in words
• What type of data do closed questions in questionnaires generate?

  Quantitative data with fixed responses
• What is a strength of using questionnaires?

  Large samples can be researched quickly
• What is a weakness of questionnaires?

  Subjective responses may lower internal validity
• What is a ranked scale in questionnaires?

  A scale where participants assess views from 1-5
• What is a Likert scale in questionnaires?

  A scale for assessing agreement to statements
• What is a strength of using ranked and Likert scales?

  They provide objective quantitative data
• What is another strength of questionnaires?

  Reliable due to standardized procedures