RESEARCH #6

• Fields Where Qualitative Research Is Relevant: Social Sciences, Media Communication, Business, Public Health.
• Qualitative Research in the Social Sciences: Qualitative research equips academics, professionals, and even ordinary people with knowledge about society that would allow people to improve their lives.
• Qualitative Research in the Social Sciences: Qualitative research is an efficient way of understanding changes in society because of its inclination to human experience and context.
• Qualitative Research in Media Communication: Qualitative research helps in the generation of news content.
• Qualitative Research in Media Communication:

  Qualitative research techniques are used in the following steps:

  ○getting information about the topic;○building a good rapport with the interviewee; and○asking the appropriate interview questions.
• Qualitative Research in Media Communication: Qualitative research is necessary for raising social consciousness among the public.
• Qualitative Research in Business: All successful companies invest in research, may it be those who are producing consumable goods or offering services.
• Qualitative Research in Business: Qualitative research provides relevant knowledge in crafting sound business strategies to achieve the right commercial image and to increase profitability.
• Qualitative Research in Public Health: Qualitative research is useful in public health through its role in the documentation and analysis of public health issues.
• Qualitative Research in Public Health: Qualitative research techniques can be used in epidemiological studies to analyze how human behavior and practices contribute to disease transmission and mortality rates.