Health Education defined by the World Health Organization as opportunities for learning to improve health literacy, including knowledge and life skills conducive to individual and community health
Period of Contemporary Nursing/20th Century: Licensure of nurses started, specialization in hospitals, development of nursing programs, and scientific and technological advancements
Historical development of nursing:
Period of Intuitive Nursing/Medieval Period: Nursing was instinctive and performed out of compassion, viewed as a natural nurturing job for women
Period of Apprentice Nursing/Middle Ages: Care was done by crusaders, prisoners, and religious orders without formal education
Period of Educated Nursing/Nightingale Era 19th - 20th century: Florence Nightingale founded modern nursing, developed the first school of nursing, and emphasized teaching patients about nutrition, hygiene, and well-being
Credentialing process determines qualifications of licensed professionals or organizations through accreditation, licensure, or certifications
Transition in nursing education from disease-oriented to prevention-oriented to health-oriented patient education
Nurse educators evolved from healers to expert advisors/teachers to facilitators of change
Emphasis on empowering patients to use their potentials and resources to the fullest
Trends affecting health care and nursing education:
Federal initiatives, managed care growth, cost containment measures, and continuing education for prevention of malpractice
Expansion of nurses' practice responsibilities, consumer demand for self-care knowledge and skills, and lifestyle-related diseases prevention
National health care goals, development of effective health education programs, and nurses' role in educating about healthy lifestyles
Growth of managed care emphasizing outcome measures achieved through patient education, importance of economic and social values in preventive measures, and political emphasis on reducing healthcare costs
Consumers demanding more knowledge and skills for self-care, increase in chronic conditions requiring informed participants to manage illnesses, and reliance on self-care due to the increase in older population
Increase in the number of older people created the need for consumers to rely more on self-care to maintain health
Major causes of death are diseases that are lifestyle-related and can be prevented through health education
Advance technology increased complexity of care and gave clients the ability to move away from health care settings
Early hospital discharge made families and clients more self-reliant
Patient education is believed to improve compliance and thus improve health status
Emergence of successful self-help groups led to public and nurse involvement and support for educational activities
Health Education has been taking place in a variety of ways over the past 30 years
Awareness campaigns towards the prevention, monitoring, and control of potentially epidemic diseases have been implemented
Some campaigns have targeted specialists by sharing information on the progress and problems surrounding the control of epidemics
Other campaigns were addressed to the public, for example, prevention campaigns on tuberculosis, leprosy, polio, etc.
Health Promotion is the process of empowering people to make healthy lifestyle choices and motivating them to become better self-managers
The use of radio, cinema, television, and other communication media has been called for in health education campaigns
Health Promotion strategies should focus on patient education, counseling, and support mechanisms
The Health Promotion Model (HPM) focuses on helping people achieve higher levels of well-being
The HPM encourages health professionals to provide positive resources to help patients achieve behavior-specific changes
According to Pender, the HPM makes four assumptions:
Major Concepts of the Health Promotion Model:
Subconcepts of the Health Promotion Model:
Personal Factors categorized as biological, psychological, and socio-cultural are predictive of a given behavior and shaped by the nature of the target behavior being considered
Perceived Benefits of Action are anticipated positive outcomes that will occur from health behavior
Perceived Barriers to Action are anticipated, imagined, or real blocks and personal costs of understanding a given behavior
Activity-Related Effect is a subjective positive or negative feeling that occurs before, during, and following behavior based on the stimulus properties of the behavior itself
Perceived Self-Efficacy is the judgment of personal capability to organize and execute a health-promoting behavior
Interpersonal Influences include norms, social support, and modeling, with primary sources being families, peers, and healthcare providers
Situational Influences are personal perceptions and cognitions of any given situation or context that can facilitate or impede behavior
Commitment to Plan of Action leads to the implementation of health behavior
Immediate Competing Demands and Preferences include alternative behaviors over which individuals have low or high control
Health-Promoting Behavior is an endpoint or action outcome directed toward attaining positive health outcomes
Albert Bandura's Self-Efficacy Theory states that self-efficacy is one of the most powerful motivational predictors of how well a person will perform at almost any endeavor
Social Learning Theory emphasizes that people learn from one another and that learning is promoted by modeling or observing other people
Health Belief Model attempts to explain and predict health behaviors, developed by social psychologists Hochbaum, Rosenstock, and Kegels
Green's Precede-Proceed Model is a cost-benefit evaluation framework proposed by Lawrence W. Green to help health program planners, policy makers, and evaluators analyze situations and design health programs efficiently
The PRECEDE-PROCEED planning model consists of four planning phases, one implementation phase, and three evaluation phases