self report

• questionnaires involve asking about people’s views, opinions and attitudes
• questionnaires

  strength:

  easy to produce, analyse and compare

  weaknesses:

  lack of detail

  social desirability bias
• types of interview: structured interview, semi-structured interview, unstructured interview
• interviews

  strength:

  collect rich detail

  weaknesses:

  time consuming to conduct

  time consuming to analyse