self report

Cards (4)

  • questionnaires involve asking about people’s views, opinions and attitudes
  • questionnaires
    strength:
    easy to produce, analyse and compare
    weaknesses:
    lack of detail
    social desirability bias
  • types of interview: structured interview, semi-structured interview, unstructured interview
  • interviews
    strength:
    collect rich detail
    weaknesses:
    time consuming to conduct
    time consuming to analyse