To investigate differences in pro social behaviour between genders and if the results link to gender stereotypes
Sample
opportunity sample of 50 people- 26 men and 24 women
learning practical procedure:
naturalisticnon participant observation ( so could not gain informed consent)- Observed how many individuals held the door open for another person and if that person was male or female, filled information into a tally chart
Findings from learning practical investigation :
20men held the door open compared to only 10 women opening it.
strength of learning theories practical-
Was a naturalistic observation so results were most valid as no social desirability would have bee present as they were unaware of being observed
weakness of learning theories practical-
Provides figures into what males and females did but not why- other factors could have influenced a person to open or not open the door such as if they had their hands full- limitations with quantitative data
What is a improvement that could have been made?
To study various locations as our study only looked at a small town in south England with potentially a older age demographic. By observing several different areas at different times ofd day then data can be gathered of various pro social behaviours which allows findings to represent a wider population of people