Types of promotion

• Advertising

  • Promotion occurs through paid channels such as television,radio,print media and online advertising
• Advantages of Advertising

  • Reaches large audiences and increase brand awareness
  • used to create a specific brand image or message
• Disadvantage of advertising

  • expensive
  • effectivness is difficult to measure
  • many customers tune out or ignore ads
• Direct marketing

  • Invlolves communicating direclty with customers through email.messaging,social media or post
• Advantages of Direct Marketing

  • Businesses can target specific audiences and personalise their message to individual customers
  • measurable which enables businesses to track their results and adjust their strategy accordingly
• Disadvantages of Direct Marketing

  • intrusive can be percieved as spam
  • costly if there is no established customer database
• Sales Promotion

  • marketing techniques that encourage the purchase of a produc or service by offering temporary incentives or discounts such as free samples eg,bogof,discount coupons,loyalty cards and rebates
• Advanatges of sales promotion

  • can quickly boost sales or customer engagment
  • can help to clear out stock or promote a new product
  • can encourage impulse purchases
  • can be targeted to specfic segments of customers
• Disadvantages of Sales Promotions

  • expensive if promotion requires heavy discounting
  • can attract deal-seekin customers who may not be loyal to the brand
  • May reduce the sales of full-priced products
• Personal selling

  • occurs when a salesperson interacts with potential customers one-on-one either in person or through digital communication channels
• Advantages of Personal Selling

  • Allows businesses to buil relatioships with their customers and understand their specific needs
  • Enables businesses to provide personalised advice and guidance to customers
• Disadvantages of personal selling

  • Can be expensive due to the cost of hiring and training sales staff
  • The impact personal selling can be limited as it is difficult to scale to large audiences
• Sponsorship

  • An agreement in which a company provides financial or other support to an event,team,or organisation in exchange for marketing exposure
• Advanatges of sponsorship

  • Can build brand awarness and credibility
  • can create emotional connections with target audiences
  • Can support specific business objectives such as entering new markets or reacing new customers
• Disadvantages of Sponsorship

  • Can be expensive especially for high-profile events or properties
  • may not directly drive sales
  • Could give business a bad reputation if the sponsored entity experiences a scandal or controversy
• Public Relations (PR)

  • When a business seeks to build relationships with the public and manage their reuputation
  • includes media relations,crisis managment and community outreach
• Advantages of PR

  • Can enhance a businesses reputatiion and crediblity
  • leads to increase in customer loyalty and sales
  • Can be cost-effective when compared to advertising or personal selling
• Disadvantages of PR

  • Time consuming
  • difficult to measure the direct impact of PR on profits
• Digital communications

  • Any form of marketing or communication that is delivery electronically
  • Used to build brand awarness generating leads or driving sales
• Advantages of Digital Communications

  • Ca be highly targeted to specific customer segments
  • Can provide real-time engagment and feedback from customers
• Disadvantages of Digital Communications

  • Easily ignored or filtered out
  • May require significant investment in technology of data infrastructure
  • May be subject to data privacy regulations or security breaches
  • May not be effective for reaching less tech savvy customer segments