Government Policy ( tertiary )

• The Indian Tourism Development Corporation is the government agency responsible for the promotion of tourism.
• The Indian Tourism Development Corporation also oversee the construction and management of hotels.
• The Indian Tourism Development Corporation run an international publicity campaign called ‘Incredible India’.
• ‘Incredible India’ has increased the profile of the country.
• The government also offers tax breaks to Indian travel agents, hotel owners and tour operators.
• The Indian Tourism Development Plan is upgrading tourist facilities and marketing India abroad.
• The Indian Tourism Development Plan aims to increase tourist numbers and promote domestic tourism.
• The Indian Tourism Development Plan is also trying to improve the country’s transport network which would improve access to the region.