Types of Branding

• Branding

  • The process of creating a unique and indentifiable name,design,symbol or feature that differentiates a product/service from its competitors
• Importance of Branding

  • establishes recognition and identitfy
  • Builds trust and credibility
  • Differentiates from competitors
  • Creates emotional connection with customers which generates repeat purchases
  • supports markting and advertising efforts
• Manufacturer/Corporate

  • Refers to the use of a company name or logo to promote all the products or services offered by the company
  • eg.Nestle,Nike and Apple
• Advanatges of Corporate Branding

  • Creates a strong brand recognition and reputation for the company which can increase customer loyalty and trust
  • Allows the company to leverage its existing reputation and customer base to introduce new products more easily
  • Builds economies of scale by promoting multiple products under one brand,which can reduce marketing costs and increase profitability
• Disadvantages of Corporate Branding

  • If a companys reputation is damaged by a product it can have a negative impact on all the products offered under that brand
  • if company faces intense competition in one market it may affect the sales of all the products across other markets
• Product branding

  • Refers to the use of unique feature to promote specific product
• Advantage of Product Branding

  • Creates a distinct identity for the product which can help to differentiate it from competitors and increase brand loyalty
  • Allows the company to market different segments of the market
  • Can help to build