Zoella

    Cards (27)

    • What mental health charity is Zoella an ambassador for?
      MIND
    • Zoella is a figurehead for National Citizen's Service, which aims to foster community spirit
    • Zoella was part of the 2014 Band Aid single.
    • What personal issues does Zoella openly discuss in her content?
      Anxiety and panic attacks
    • Zoella became the fastest selling author since records began
    • Old Twitter posts by Zoella in 2010 and 2011 were criticized for their offensive content.
    • What negative impact has Zoella been cited as one of the causes of among teenagers?
      Declining literacy
    • Zoella's videos use stereotypically feminine codes such as pastel pinks and fairy lights
    • Match the hyperlink from Zoella's website with its corresponding topic:
      BEAUTY ↔️ Makeup and skincare
      FOOD ↔️ Recipes and cooking
      STYLE ↔️ Fashion and trends
    • Zoella subverts stereotypical representations of women by being open about her anxiety and appearing without makeup.
    • What type of reading focuses on the lack of diversity in Zoella's videos?
      Postcolonial reading
    • Zoella presents a hyperreal construction of life, femininity, and identity
    • What type of cinematography and editing does Zoella use to appear more relatable to her audience?
      Amateurish
    • Steps to maximize audience engagement on Zoella's platforms:
      1️⃣ YouTube's autoplay
      2️⃣ Zoella.co.uk's "Read Next" buttons
    • What are the primary sources of revenue for Zoella's organization?
      Advertising and click-through
    • Zoella's Instagram feed faced legal implications for promoting brands without disclosure.
    • Zoella.co.uk adopts a friendly and welcoming mode of address to its target audience
    • What is the name of the event where Zoella meets her fans in a meet-and-greet style?
      VidCon
    • Zoella consciously reinvented herself as Zoe Sugg to target an older, mainstream working-class female audience.
    • Match the marketing technique with its purpose:
      Emotive content ↔️ Engage with audience emotionally
      Stereotypical female activities ↔️ Foreground fashion, makeup, and relationships
      Intimate confessional tone ↔️ Create a relatable female character
    • What social media platforms are heavily used by Zoella's target age group?
      Instagram, Snapchat, YouTube
    • Secondary audiences, such as parents and advertisers, are engaged by Zoella's safe and non-taboo content.
    • Zoella's house represents an ideal youthful environment
    • What type of psychographic group does Zoella's apolitical and aspirational lifestyle appeal to?
      Mainstreamer/aspirer
    • What is the instruction for this exam regarding the provided image?
      Write only one question
    • What color is the bottom border of the image?
      Brown
    • The blurred text in the image is light colored
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