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Zoella
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Cards (27)
What mental health charity is Zoella an ambassador for?
MIND
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Zoella is a figurehead for National Citizen's Service, which aims to foster community
spirit
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Zoella was part of the
2014
Band Aid single.
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What personal issues does Zoella openly discuss in her content?
Anxiety and panic attacks
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Zoella became the fastest selling author since records
began
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Old Twitter posts by Zoella in 2010 and
2011
were criticized for their offensive content.
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What negative impact has Zoella been cited as one of the causes of among teenagers?
Declining literacy
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Zoella's videos use stereotypically feminine codes such as pastel pinks and fairy
lights
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Match the hyperlink from Zoella's website with its corresponding topic:
BEAUTY ↔️ Makeup and skincare
FOOD ↔️ Recipes and cooking
STYLE ↔️ Fashion and trends
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Zoella subverts stereotypical representations of women by being open about her
anxiety
and appearing without makeup.
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What type of reading focuses on the lack of diversity in Zoella's videos?
Postcolonial reading
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Zoella presents a hyperreal construction of life, femininity, and
identity
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What type of cinematography and editing does Zoella use to appear more relatable to her audience?
Amateurish
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Steps to maximize audience engagement on Zoella's platforms:
1️⃣ YouTube's autoplay
2️⃣ Zoella.co.uk's "Read Next" buttons
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What are the primary sources of revenue for Zoella's organization?
Advertising and click-through
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Zoella's Instagram feed faced
legal
implications for promoting brands without disclosure.
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Zoella.co.uk adopts a friendly and welcoming mode of address to its target
audience
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What is the name of the event where Zoella meets her fans in a meet-and-greet style?
VidCon
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Zoella consciously reinvented herself as
Zoe Sugg
to target an older, mainstream working-class female audience.
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Match the marketing technique with its purpose:
Emotive content ↔️ Engage with audience emotionally
Stereotypical female activities ↔️ Foreground fashion, makeup, and relationships
Intimate confessional tone ↔️ Create a relatable female character
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What social media platforms are heavily used by Zoella's target age group?
Instagram, Snapchat, YouTube
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Secondary audiences, such as parents and advertisers, are engaged by
Zoella's
safe and non-taboo content.
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Zoella's house represents an ideal youthful
environment
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What type of psychographic group does Zoella's apolitical and aspirational lifestyle appeal to?
Mainstreamer/aspirer
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What is the instruction for this exam regarding the provided image?
Write only one question
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What color is the bottom border of the image?
Brown
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The blurred text in the image is light
colored
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