APP 004

• Method


  refers to the system and step by step process in the business.
• Manpower


  refers to the labourers OF business.
• Machines


  it is the equipment used in the works of the company.
• Materials


  the resource used by a company to produce its finished goods and product.
• Tagline


  A phrase used in marketinf campaigns to convey the value of a brand
• Marketing Mix


  is a key foundation on which most modern marketing strategier and business activities are based.
• 1960s


  The concept of the 'Marketing Mix' came about
• Niel H. Borden


  He is the professor and academic
• James Culliton


  He created the Marketing Mix
• Mixers of Ingredients


  this is what Culliton describes business executives as
• The Ingredient being Different

  • Marketing Concepts
  • Aspects
  • Procedures
• Jerome McCarthy


  he offered the marketing mix and the form is The 4Ps of Marketing
• The 4Ps of Marketing

  • Product
  • Place
  • Price
  • Promotion
• The 7Ps

  • Product
  • Place
  • Price
  • Promotion
  • Physcial
  • People
  • Process
• Product


  Is your current product or service, appropriate and suitable for the market and the customers of today?
• Place


  Some sell by telemarketing. Some sell through catalogs or mail order.
• Price


  If your customer thinks your value is too high, you jeopardize losing a market that's in it for a bargain.
• Promotion


  This could mean traditional advertising, via TV, radio, billboards, etc.
• Physical


  Evidence that a service or purchase took place and proof or confirmation of the existence of your brand.
• People


  Employing and retaining the right people is imperative in both the long and short term success of your business.
• Process


  Your marketing strategy and your sales strategy are in place to keep you on the right track.
• Physical


  The confirmation or validation of your brand.
• People


  Get to know your audience and also understand their requirements.
• Price


  The value of your product will always impact a customer's perception of your brand and your place in the market.
• Core


  the ____ product is not the tangible physical product
• Actual


  the ______ product is the tangible, physcial product.
• Augmented


  the __________ product is the non-physical part of tge product.
• STEP 1

  DO YOUR RESEARCH
• STEP 2


  MAKE A PLAN
• STEP 3


  PLAN YOUR FINANCES
• STEP 4


  CHOOSE A BUSINESS STRUCTURE
• STEP 5


  PICK AND REGISTER YOUR BUSINESS NAME
• STEP 6


  GET LICENSES AND PERMITS
• STEP 7


  CHOOSE YOUR ACCOUNTING SYSTEM
• STEP 8


  SET UP YOUR BUSINESS LOCATION
• STEP 9


  GET YOUR TEAM READY
• STEP 10


  PROMOTE YOUR SMALL BUSINESS
• TRUE


  Records can show whether your business is improving
• TRUE


  Your records can identify the sources of your income.
• FALSE


  You need this information to usily business from nonbusiness receipts