Changing Female Identities: The Rise of Ladette

• 'Laddishness' refers to a specific form of masculine behaviour usually involving sportiness, hanging out & not making an effort at school
• Jackson (2006) found that some girls or 'Ladettes' also spent time drinking, smoking, swearing & distrupting lessons, due to the fear of being uncool or unpopular at school
• Jackson (2006) coined the term 'Ladette'
• 'Ladette' is an example of how the female identity is changing in society
• A media representation of Jackson's (2006) 'Ladette' is Vicky Pollard in Little Britain, who is often seen swearing & drinking due to the fear of being unpopular or uncool
• Denscombe (2001) looked at the increase in female risk-taking behaviour, especially things like smoking as being linked to ladette culture, where women want to be seen as anything other than the stereotype of a woman
• Denscombe completed his studies on Ladette Culture in 2001