'The Homosexual Role' - McIntosh (1996)

• Mary McIntosh studied the 'The Homosexual Role' in 1996
• McIntosh (1996) highlighted that in Western Cultures, the role of homosexual male involves certain expectations or cultural characteristics e.g. Effeminate, mannerisms higher voice & attention to appearance
• McIntosh (1996) argues that once a male has accepted this label or identity of 'homosexual', he will start to fulfil these expectations, so the label actually creates the behaviour
• McIntosh (1996) supported her argument with evidence of married men who saw themselves as 'straight', but were still attracted to males, but do not exhibit any other signs of homosexuality
• McIntosh (1996) found that those men who were 'out' did fulfil the expectations of the homosexual role