Social change

• The process of social change (in order)

  - drawing attention

  - consistency

  - deeper processing

  - augmentation principle

  - snowball effect

  - social crypto-amnesia
• Augmentation principle

  Going to extreme measures and risking your life to get your point across
• Snowball effect


  When one small change triggers lots of other changes
• Social crypto-amnesia


  When people have a memory that a change occurred but don't remember how