HISTORY OF COSMETICS AND PRODUCT FORMS

• SHIRANGI GUPTA is a consumer data analyst at GLOBAL DATA
• COSMETICS is any substance that comes in contact with the external body parts including the mouth and teeth
• The growth of the cosmetics and toiletries industry in the Philippines is driven by increasing population and declining unemployment rates
• Image-conscious consumers in the Philippines are increasingly opting for hair care and skincare products
• Per capita consumption of cosmetics and toiletries in the Philippines is lower than in Asia-Pacific and global regions
• Cosmetics can be defined as a substance or preparation intended for placement in contact with any external part of the human body, including the mouth and teeth
• Cosmetics are used to cleanse, protect, and change the body's appearance or alter its odors
• Cosmetics include creams, perfumes, talcum powder, shampoo, deodorants, and other toiletries
• Cosmetics are used to enhance, improve, beautify, or modify appearance/looks to boost self-esteem and self-confidence
• The most famous cosmetic brand is "Loreal in Paris"
• SKIN CARE fixes the skin
• Essentials are the products that you need and cannot live without.
• necessaries are the products that are also

  needed but can live without using.
• ANCIENT EGYPTIANS were the first to use cosmetics
• ANCIENT EGYPTIANS used scented oils and ointments to clean and soften their skin
• ANCIENT EGYPTIANS used thyme, chamomile, lavender, lily. peppermint among many others.
• ANCIENT EYPTIANS used cosmetics for RELIGIOUS RITUALS
• GALENA MESDEMET contains COPPER and LEAD ORE
• GALENA MESDEMET is the foundation we used today
• MALACHITE is the bright GREEN paste of COPPER materials
• MALACHITE looks like WASABI
• CHINESE stained their FINEGRNAILS with GUM ARABIC, GELATIN, BEESWAX and EGG.
• The chinese used COLORS to represent social status
• CHOU DYNASTY ROYALS wore GOLD and SILVER
• MIDDLE CLASS wore BLACK or RED
• LOWER CLASS were forbidden to wear BRIGHT COLORS and usually wore BROWN.
• RED HAIR became famous in ELIZABETHAN ENGLAND
• SOCEITY WOMEN wore egg whites for a paler complexion
• people believed that cosmetics block PROPER CICRULATION which lead them to believe it is a health risk
• FRANCE and ITALY emerged as the main manufacturing centers of cosmetics in EUROPE
• EUROPEAN WOMEN used white lead paint for a paler and natural complexion
• QUEEN ELIZABETH I OF ENGLAND is a well known used of WHITE LEAD PAINT
• QUEEN ELIZABETH I OF ENGLAND created the look "MASK OF YOUTH"
• EDWARDIAN SOCIETY required middle-aged women to look youthful while acting as a hostess
• BEAUTY SALONS were not accepted in the edwardian society
• EDWARDIAN WOMEN has to sneak in the back doors of salons
• PRODUCT FORMS are an essential part of the quality control process in the cosmetic industry
• VISCOSITY is vital in product forms
• VISCOSITY refers to the resistance to flow
• VISCOSITY refers to the way a substance behaves and flows in a container